About Us

Family PhotoAffinity Insurance Group is a family-owned business located in the Peakway Market Square in Apex, NC.

As an independent insurance agency, we represent multiple insurance companies that offer a variety of coverage options. We will do the shopping for you to help you get the best savings and value.

At Affinity Insurance Group, we don’t work for any one insurance company, as we work for you, our most valued policyholder.

As a Trusted Choice Independent Insurance Agency, we have the freedom to help you choose an insurance policy from many different carriers that fits your lifestyle and individual needs.

We’ve lived in NC for over 20 years and we love being involved in the local community. We’re your neighbors and we genuinely care about you, your family, and your business.

An Independent Advantage

We are an Independent Agency serving Apex and the Triangle, free to choose the best carrier for your insurance needs. We do not work for an insurance company; we work for you. We work on your side when you have a loss and follow through to see that you get fair, prompt payment and service. Affinity Insurance Group represents a carefully selected group of financially strong, reputable insurance companies. Therefore, we are able to offer you the best coverage at the most competitive price.

What is an Independent Insurance Agent?

When you decide to buy a car, you wouldn’t purchase the first one you see. What if one day the automobile industry decided to make only one type of car, one make and one model. You wouldn’t have a choice!

The same situation holds true for insurance. You need insurance to drive a car, to purchase a house, to protect your family’s financial future and to run a small business. But if there was only one insurance company that offered only one type of insurance, you wouldn’t have a choice. The only solution would be going to that one company.

With an independent insurance agent, you have choices. Independent agents are not tied to any one insurance company. One of the advantages of using an independent agent is that he or she works to satisfy your needs. You are using an expert for an important financial decision.

An independent agent has several companies that he or she can approach to get you the best coverage at the best price. And your independent agent will know the companies with the most efficient claims departments to recover your losses as quickly as possible.

When you buy insurance, you want an advocate who will properly assess the risks you face and give you an objective analysis of the marketplace, because it’s up to you to make the final choice.